Background

Founded in London in 2007, this premium menswear label launched with a tailored approach to beach and swim shorts. Now, with over 50 international stores and stocked by more than 250 global retailers, the brand has established itself as a staple in contemporary men’s fashion.

 

As global demand grew, the company sought a logistics partner who could provide speed, flexibility, and control across time-sensitive shipments. After experiencing EFM’s proactive service and global reach, they entrusted us with their critical logistics operations.

 

The Challenge

The client required a logistics solution that could:

  • Support time-sensitive shipments for global retail fulfilment.
  • Provide flexible, multi-modal transport options based on urgency and location.
  • Deliver real-time shipment visibility and proactive communication.
  • Navigate complex customs processes involving multiple HS codes.
  • Represent the brand directly in coordination with key international stakeholders.

 

EFM’s Solution

EFM delivered a comprehensive logistics program, built to support the fast-paced and detail-driven nature of high-end fashion.

Services Provided:

  • Dedicated Point of Contact: A consistent, experienced contact managing all logistics and stakeholder engagement.
  • Project Management & Consultancy: Planning and advisory support for seasonal peaks, campaign rollouts, and new store openings.
  • Reliable Operations & Proactive Updates: Live status reporting with issue resolution handled before delays occur.
  • Door-to-Door Transport Worldwide: Flexible air, road, and sea services tailored to each shipment’s urgency and location.
  • Customs Brokerage Expertise: Full management of multiple HS codes and global clearance procedures.
  • Global Network Support: Acting as a direct brand representative in dealings with third parties and distribution partners.

 

The Results

  • Customs delays reduced with expert code handling
  • Improved in-store availability during critical sales and seasonal launches
  • Zero missed deadlines across time-sensitive shipments
  • Streamlining store and warehouse coordination