Ben Silas, EFM’s CCO examines the evolving expectations of high-value freight logistics in the SupplyChainBrain article, “In an Uncertain World, High-Value Freight Needs a New Kind of Care”.

Today’s premium shipments, from live-event equipment to medical kits, cannot depend on outdated, binary logistics models, traditional options force brands to choose between low-touch freight built for scale or full white-glove services. Neither meets the growing demand for urgency and precision.

At EFM, we believe there’s a better way. In the face of daily supply chain disruptions, high-value freight requires logistics solutions that strike a balance between speed and care. Our approach offers a purpose-built middle ground: proactive, high-touch service with cost-effective efficiency.

Brands now expect more than just visibility; they need partners who take ownership, resolve issues before they occur, and tailor service models to fit their exact needs. The future of freight isn’t just about delivery; it’s about safeguarding the customer experience every step of the way.

Read the full article here.